When it comes to planning your next marketing campaign, it is important to spend time identifying the demographics of your target consumer and how best to reach them. For many B2C businesses, millennials are an important audience to engage with. Marketing to millennials is not as easy as it has been in the past when marketing to Baby Boomers or Generation X. The reason for this is unlike previous generations, it is much harder to capture the attention of millennials. If you are looking to improve how you capture the attention of millennials, then you are in the right place. Below are some easy ways that you can engage with millennials, and thus grow your customer base.
Millennials are driven by relationships and will gravitate to brands that they can connect with on a personal level. The best way to create these relationships is to build a brand identity that millennials can agree with. To do this effectively, you need to understand the values and motives that drive day to day life for millennials and then incorporate them into your brand.
Broaden Your Horizon
Get creative. Marketing shouldn’t be narrow-sighted. There are so many different ways that a business can engage with consumers. Following the crowd and being like everyone else won’t get you very far. Marketing should be creative, exciting and fun for the consumer you are targeting. Try to identify the channels that work best for your business and then leverage your advantage on that channel, again it doesn’t have to cost a lot to see results. There are plenty of potential options on social media alone. By doing so your ROI with millennials will increase significantly.
You should explore different ways that can create an exciting experience that will not only get their attention but capture it long enough to make a lasting impression. In recent times, Instagram has become a useful tool for brands that are seeking to turn normal experiences into something amazing. At its core, Instagram is built on creativity and expression. Instagram has made it easier than ever for businesses to create and share unique brand experiences through content. These experiences don’t have to cost a lot of money or be extravagant. You can start by offering a high quality buying journey for your customers.
Fear Of Missing Out
Businesses that are able to create a sense of F.O.M.O. (fear of missing out) among millennials can experience rapid growth. F.O.M.O. is the feeling that without experiencing or owning something you are somehow falling behind or ‘missing out.’ You can use your existing customers to act as brand advocates by providing an experience their friends, and colleagues wouldn’t want to miss. By doing so, their friends will want have the same experience, which will have to include your business at some point.
Marketing to millennials can be a daunting task, but when done right; your business will see not only an increase in sales but the growth of a community focused on your brand. In today’s world, the best brands rely on their communities of devoted fans for long term sustained success. Imagine what that could do for your business.